Technology, of Portsmouth, United Kingdom-based trail. Using the monitoring unit is distributed around the Mall or retail environment to feel the movements of customers by triangulation, using their cell phone signal strength. The Data collected and maintained through analytics road, and give back to the retailer through a secure website.
On March 31, Sharon Biggar road tech CEO presented at ICSC Fusion Conference in Los Angeles. He discusses how data collected by the trail can be used by retailers to increase revenue. Options include tracking response to mailers and other advertising by providing the equivalent of web metrics like unique visitors, page impressions (measure how many people have walked through the display or advertisement) and “click-through” (determine how many people died then visit the store ads associated with it). “Now we can generate a heat map of the Mall and show advertisers where premium location for their ads,” he said, “and perhaps more importantly we can advertising prices vary by location.
In the US, the trail is the follow on by two forest City Mall, mall real estate company that has malls and shopping centers nationwide. Promenade Temecula in Temecula, California, and short pump Town Center in Richmond, Virginia is the preferred site; Trial begins today, and will run through the new year. In a written statement, the forest city spokeswoman Lindsey Cottone said that forest city was “completely transparent” about the Court, posting signage to “inform customers that the survey took place.”